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Dare to be different: The undeniable value of packaging, taught by Sutiny Cijntje

Updated: Nov 16, 2023


Hey ladies! Today we have some amazing advice for you from Sutiny Cijntje, CEO at The Branding Factory. Come learn more from her at the Personal Branding And Content Tour on June 10th at Karakter Curaçao! Get tickets here: shannysommer.com/category/events


Here is Sutiny’s message for you:

Let me tell you about the undeniable value of unique packaging and how it can make a lasting impression on your customers. I believe that the way you present your product is just as important as the product itself, and here's why:


1️⃣ Captivating First Impressions: Unique packaging immediately grabs attention and piques curiosity. When your customers receive a package that stands out from the crowd, they can't help but be intrigued. It sets your brand apart and lingers long after the unboxing.


2️⃣ Unforgettable Brand Experience: Packaging is an opportunity to create a unique brand experience. By infusing your packaging with the essence of your brand—whether it's through colors, patterns, or thoughtful details—you create a bond with your customers. It becomes more than just a box; it becomes an extension of your personality and story.


3️⃣ Enhanced Perceived Value: Unique packaging elevates the perceived value of your product. When customers receive a well-designed package that exudes creativity and thoughtfulness, they inherently associate higher value with what's inside. It adds that extra touch of premium quality, making your brand stand out.


4️⃣ Shareability and going viral: In the era of social media, unique packaging has tremendous shareability potential. Customers love to capture and share unboxing experiences, especially if they're impressed by the packaging. By designing something remarkable, you encourage user-generated content, word-of-mouth marketing, and brand advocacy, amplifying your reach (going viral).


Remember, unique packaging goes beyond aesthetics; it's an integral part of your brand's identity and value proposition. It's a chance to tell your brand's story, inspire emotions, and create an unforgettable customer experience.


Dare to be different! Come learn more about this from Sutiny Cijntje at the Personal Branding And Content Tour! Get tickets here: https://www.shannysommer.com/category/events


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