“You Have to Create Offers Based on What People Buy” (Blah blah blah)—This Is The Lie Keeping You Stuck

I walked into the store, eyeing a handbag that I definitely didn’t need—but suddenly, the saleswoman started talking about it as if it were the only bag in the world that could complete me.

And that’s when I realized—this is exactly how premium sales work.

Because most people think you have to create offers based on what people already want.
But the truth? People buy what is positioned as the solution they didn’t even know they needed.

Think about it—before luxury candles, did people ask for $90 wax? No. But when it was positioned as an experience, a lifestyle, a status symbol, suddenly it became a best-seller.

So, if your offers aren’t selling, it’s not because they aren’t valuable.
It’s because your positioning isn’t hitting the right audience.

• Are you selling to buyers, or to people who just like the idea of what you do?

• Are you leading with certainty, or waiting for validation?

• Are you creating something that lights you up or something you think people will buy?

Sales don’t happen because an offer is “popular.”
They happen because the right person sees it as a no-brainer.

I chose the handbag, by the way. And I turned heads all night.

That’s what happens when you stop playing safe and start owning your presence.

So ask yourself—are you creating to please… or to stand out?

And if you’re done playing safe, email me at branding@shannysommer.com—I’d love to help you position your expertise in a way that actually sells.