Stop Watering Yourself Down—The Right Clients Need You at 100%

I was sitting at a dinner party, listening to a woman describe her business, and I could tell—she was holding back.

She spoke carefully, downplaying her expertise, trying to make herself sound more approachable.

And I get it. Women are taught to be likable, relatable, “not too much.”

But here’s the thing—high-achieving clients don’t invest in people who play small.

The women who spend $10K+ on coaching? They want someone who OWNS her authority.

The people who book out consultants: They want certainty and confidence—not hesitation.

The businesses that pay premium rates? They’re looking for leaders, not followers.

The moment you start dimming your light to be “relatable,” you blend in.

And blended-in businesses don’t make impact.

The right clients don’t want you at 50%.

They want you at full power.

Are you showing up that way?

If not, let’s fix it. Email me at branding@shannysommer.com—I’d love to help you fully step into your positioning.